The highly anticipated Lexus LFA goes into production for global markets in October and a very limited number of the bespoke supercar are confirmed to be heading to South Africa. Just 500 LFAs will be built over two years.

Lexus has unveiled the first images of the LFA Special Edition. While details are scarce, the car features a front lip spoiler, aerodynamic canards or winglets on the sides of the front bumper, a fixed rear wing made of carbon fiber reinforced plastic, unique wheels, and an exclusive paint job (in black, matte black, pure white, or orange).

Lexus welcomes its most capable off-road vehicle to South Africa, the Lexus LX570. With exceptional off-road credentials, the urban prowess only a Lexus could offer, ample power and presence, the LX570 will provide the status and image of the ultimate luxury SUV.

Either Lexus has a leakage problem on its hands (less likely) or the company is following unconventional methods (more likely…) to drum up interest on its new CT 200h hybrid premium hatchback before its world premiere at the Geneva Motor Show.

Audi has launched a new ad campaign that takes jabs at Lexus, BMW, and Mercedes. Airing during U.S. coverage of the Winter Olympics, the ads stress Audi’s ability to compete with more popular luxury brands.