Citroen is aiming directly at MINI John Cooper Work’s territory with its scorching hot new DS3 Racing sport model that will make its world premiere at next month’s Geneva Motor Show.

UK-based ECU specialist Superchips has presented a new upgrade for the R56 MINI Cooper S. The British firm’s remapped engine control unit is said to optimize the 1.6-liter twin-scroll turbocharged engine’s timing, fueling and turbo boost parameters.

MINI crosses borders, enters new dimensions of driving pleasure, and wins over additional target groups. Once again, MINI achieves all this by consistently expanding the model range and through the unconventional creativity of MINI design. Just a few months prior to the launch of the brand’s fourth model announced in the third quarter of 2010, MINI is now demonstrating its potential for further enhancement of driving pleasure and diversity through another spectacular concept car: the concept of a brand-new type of vehicle proudly presented by MINI at the North American International Auto Show (16–24 January 2010) in Detroit.

MINI is celebrating a great birthday: Exactly fifty years ago, on 26 August 1959, the classic Mini was presented to the public for the first time, a unique story of success starting out and today giving MINI the perfect opportunity to look ahead without losing sight of the brand’s great tradition.

The MINI Brand turns 50 on August 26th 2009. Fifty years ago to the day, the British Motor Corporation (BMC) unveiled the results of its quest to design a new revolutionary compact car. Fifty years later, the MINI has not only spawned an unrivalled number of variants, but has reached the iconic status that is the envy of the motor industry.